How to Check and Determine the Quality of Backlinks

SahilSearch Engine Optimization


It is not just enough to build backlinks to your website. It is equally important to build quality links. The question that many website owners tend to ask is ‘how do I build quality?’ so that my website won’t end up in Google’s black book.  Here are tips to determine the quality of links to your website:

Relevant of backlinks to SERPs

Every link is unique and different. A link is one of the ranking factors. Google says “Ranking without links is really, really hard.” If Google says links are essential, you can afford to take link building and quality with levity.

Relevant Questions to Ask

It is important to understand the uniqueness of each link. Questions to ask when doing link analysis include:

  • How many links are pointing to my website?
  • How many of these are quality links?
  • What kind of backlinks am I building?

Link Research Tools can be helpful in determining the quality of links pointing to a particular website. Below we’ll take a look at different factors to assess the quality of a link.

Does your website link to a blacklisted or banned web page?

There are so many tools to test if a website is blacklisted or banned. Once you discover a link pointing to a banned or blacklisted site, disavow it immediately.

Does your website link to a dangerous page?

It is possible to link to a site listed as dangerous because of the presence of malware, malicious activity or virus on the site. These sites are not healthy to associate your website with.

In some cases, the owner has nothing to do with the state of the website. The owner may even be oblivious what is happening. An effective link analyzing tool will help you test all links to your site and trigger some rule for evaluating the bad websites.

Does your website link to a weak domain?

A weak domain is not a right place to build your link to. Weak domains may include forum or page with automated spamming activity.

Building link to a young domain

This is another thing that can harm your website. Any link coming from a website less than 6-months old site may not be healthy. 

Does your website link to a penalized domain?

Penalized domains have no value to add to your website. Once a website has been penalized, it becomes highly toxic to your website health. If you cannot remove the link, disavow it.

Does your website link to a high-risk domain?

A high-risk domain includes a game, porn, and gambling websites. For the benefit of your website, you won’t want a lint pointing to these sites or any website that has something to do with them.

Does your website link to a spamming directory?

Links to directory do not have any value like it was before. In fact, most of the backlinks to the directories are worthless. While these links were a goldmine in the past, their era had gone. The same applies to article directory links.

Does your website link to a page with hundreds of outgoing links?

A page with a large outgoing link is to be avoided like plagues. The number of links you’re having may be important but linking a suspicious page won’t be beneficial to your website.

Do you have suspicious or unnatural link anchor?

Unnatural links may not be easy to spot but it is best to detect and remove them before one’s site is flagged by search engines. You can also be on the lookout for hidden image links. Beware of overdoing the money keyword anchor text as this is not good for your website health.

Does your website link to PBN?

Private Blog Networks were used in the past as a blackhat SEO trick. You must avoid PBN like the plague if you don’t want to put your website in the harm’s way. Revoke every link pointing to a domain that is part of Private Blog Networks.


The truth is that checking the quality of backlinks pointing to your website is a herculean task. You can build a website with healthy backlinks if you pay attention to each of the tips raised above.